Investing in housing is one of the most important (and exciting) decisions you can make. But it is also one of the most uncertain: is it the right time? Where do I invest? What if the market changes?
The truth is that in Colombia, the real estate sector continues to be one of the most stable, safe and profitable options to grow your wealth. However, before you start investing, there are several factors that can make the difference between a good investment... and a really smart investment.
At Conaltura, we have been building and accompanying thousands of families and investors for more than three decades, and we want to tell you everything you need to know before investing in housing in Colombia.
🧭 1. Understands why you are investing
It seems obvious, but not everyone invests for the same reasons. Some seek live in the property, other rent it and generate income, and others think of the valorization in the long term.
👉 Define your purpose from the start.
- If you are looking for quick returns, a project with good rental demand or short rents is the right choice.
- If you are looking for security and property growth, prioritize areas with high projected value.
- If you are thinking of living in the property, choose quality of life and strategic location.
Knowing the “why” will help you make clearer decisions about the “where” and “when”.
📍 2. Analyze the location... and the development around it.
Location is still king in real estate investment. But today, it's not just about the neighborhood or the view, The project is based not only on the area's potential for urban and sustainable growth, but also on the area's potential for urban and sustainable growth.
Look for projects in places where there are:
✅ Infrastructure under development (new roads, transportation, services).
✅ Proximity to business centers, universities or tourist areas.
✅ Urban planning policies that are committed to sustainable development.
These areas tend to appreciate faster and in a stable manner.
💸 3. Evaluates the support of the construction company.
A safe investment starts by choosing a reliable company.
Before deciding, check:
- TrajectoryHow many years have you been building?
- ComplianceDo you deliver your projects on time?
- SustainabilityHow does it contribute to the environment and urban well-being?
Investing with a responsible builder not only gives you peace of mind, it also ensures that your money translates into a lasting asset with real value.
🧮 4. Calculate the real profitability, not only the apparent profitability
Gross profitability is often mentioned, but few people explain that what matters is net profitabilityThe amount you get after administrative expenses, maintenance, taxes, among others.
Make your numbers calmly or seek professional advice. A profitable investment is not always the cheapest, but the one that offers you the best value for money. long-term value.
🌎 5. If you are outside the country, take advantage of the benefits of investing from abroad.
More and more Colombians abroad are investing in housing in their country. Why?
- Because they can do it 100% online, wherever they are.
- Because the Colombian market is still more accessible than in other countries.
- And because they can generate income in pesos and strengthen their equity in Colombia.
In addition, the most consolidated construction companies (such as Conaltura) offer specialized support for investors abroad, with personalized advice and secure digital procedures.
🌱 6. Commitment to sustainable projects
Today, investing in housing is also investing in the planet. Sustainable projects not only generate less environmental impact, but they are also more attractive places to live and rent.
Buildings that optimize water, energy and materials tend to retain their value and attract more responsible tenant profiles.
Investing in sustainability is investing in the future.
Investing in housing in Colombia is still a great opportunity, as long as you do it with information, support and purpose.
If you make the right choice, you will be ensuring a steady income, a growing wealth and the possibility of contributing to the sustainable development of cities.
At Conaltura we believe that investing in housing is much more than acquiring square meters:
It is investing in stability, in growth and in the future you dream of.
🌍 Do you want to know how to invest from wherever you are?
Get to know our step-by-step guide for clients abroad and discover how to be part of sustainable projects with high profitability.
👉 Invest with us from abroad
